REC · 9:16 00:00:12:08 GDAŃSK / PL
← Portfolio / Work Automotive · Trailer
Yellow RS3.
The Audi RS3 in a dynamic, vertical form for social, motion, detail and a strong commercial message.
CONTEXT
The car's character shown fast.
The Audi RS3 doesn't need a long explanation. This project was about showing its character in a way that's fast, attractive and built for social media.
Instead of a classic presentation, we made a dynamic film built on motion, detail and changing scenery, from the first impression and the car's colour, through the thrill of driving, to a final offer message.
APPROACH
How we did it.
01
Concept
We designed a film that isn't just a pretty presentation of the car, but one that works for sales.
02
Shooting
We showed the RS3 across several contexts: a car park, the city, in motion, a tunnel and night road shots, wide frames and close-ups on the details.
03
Edit
We led the narrative from colour and first impression, through the thrill of driving, to the offer card.
04
Delivery
A vertical social piece tying the RS3's sporty character to a clear commercial message.
RESULT See the work
See the work
in motion.
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