REC · 9:16 00:00:12:08 GDAŃSK / PL
← Portfolio / Work Automotive · Trailer
Trailer RS5.
A premiere teaser for the Audi RS 5, a dark, atmospheric piece that builds anticipation before the car reveal.
CONTEXT
The car's character, without giving it all away at once.
The Audi RS 5 launch called for a piece that would build tension ahead of the reveal and invite viewers to private premiere showings at Audi Gdańsk Stadion. The key was to show the car's character without giving everything away at once.
Instead of a classic model presentation, we made a dark, atmospheric teaser built on detail, light and a gradual reveal, designed to spark curiosity and drive viewers to the event.
APPROACH
How we did it.
01
Teaser concept
We designed a narrative that leads from mystery, a covered car, body fragments, lights, the bodyline, to a clear message.
02
Shooting
We captured detail, light and the car's silhouette in a vertical 9:16 frame, without revealing the whole car up front.
03
Edit
We paced the gradual reveal all the way to the card inviting viewers to the premiere showings at Audi Gdańsk Stadion.
04
Delivery
A short vertical social piece that ties launch emotion to a concrete goal, building curiosity around the RS 5.
RESULT See the work
See the work
in motion.
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